eBook Lead Generation
BizCentral is an accounting firm specialising in SMEs. They requested a lead generation campaign targeting SME business owners that needed more support for their bookkeeping.
DISCIPLINES
Design, Advertising
ROLE
Project Lead, Graphic, Campaign Design
Campaign Outline
Using an offer, ads on Facebook and Google Adwords targeted business owners that needed accounting guidance. Clicking on the ads directs them to the landing page for the offer. By signing up, the audience can download the offer.
Offer Design
For the offer, we created an eBook that outlines basic accounting information for Singaporean businesses in a step-by-step format.
Final Collateral
Drafted, finalised and launched all ads, landing page and funnel.
