Unlocking Potential
In Natural Gas
Shell aims to meet global energy needs more sustainably and safely through natural gas. How can we build an accessible and accurate narrative for a highly technical and diverse sector?
DISCIPLINES
Communications, Design
ROLE
Project Lead, Copywriting
Research + Confirm Topics
Read up and explored how to craft relevant technical information into key messaging for stakeholders.
Determined six topics that needed to be covered through six fact sheets. Team decided on singular sheets with a folder for easy printing and distribution, as seen below:
Write + Refine
Wrote the drafts while working closely with relevant departments to factcheck and refine them. Studied Shell’s visual guidelines and determined the layout and images/graphics.
Design + Share With Team
Once the copy draft was approved, collaborated with the design team to create the final layout. Cleared with all relevant groups, then presented to executive team and distributed the completed assets for launch.
